Axeptio

What Is Axeptio?

A marketing team at a mid-sized e-commerce brand rolls out a new site redesign, custom colours, custom fonts, a distinct brand voice on every page, and then hits the cookie banner. It's grey, generic, and looks like it was bolted on by legal rather than designed by anyone. That mismatch is the problem Axeptio was built to solve: a consent management platform where the banner can actually look like it belongs to the brand.

Axeptio is the product name for Agilitation SAS, a company founded in 2018 and based in Montpellier, France. Co-founders Romain Bessuges-Meusy, Delphine Dorseuil, and Christophe Landat built the platform around a simple bet — that GDPR compliance and brand identity don't have to be in tension. The result is a Consent Experience Builder that lets teams use video, motion design, and custom visual assets in a banner that still meets IAB TCF v2.3 and Google Consent Mode v2 requirements underneath.

The platform now runs on more than 80,000 websites and has processed over 10 billion consent records. Axeptio expanded internationally through two 2025 acquisitions — AdOpt in Brazil and CookieCode in the Netherlands — and opened a Montreal subsidiary the same year. In January 2026, the company achieved ISO/IEC 27001 certification, adding a formal information-security credential to its compliance portfolio.

Key Features

Consent Experience Builder

This is Axeptio's clearest differentiator. Instead of a fixed template, teams can build banners using custom video, motion design, and brand assets, with native A/B testing to compare consent-rate performance between designs. For consumer brands that treat every pixel as part of the customer experience, this closes the gap between the front-of-site design and the compliance layer that visitors see first.

IAB TCF and Google Consent Mode

Axeptio holds full IAB Europe TCF v2.3 certification under CMP ID 260, with more than 1,500 pre-integrated ad-tech vendors already mapped into the consent framework. It's also a Google CMP Gold Partner, supporting both basic and advanced Google Consent Mode v2 through a single toggle. For publishers and advertisers relying on programmatic ad revenue, this combination keeps Google Ads and Analytics data flowing without a custom integration project.

Cookie Scanner and Consent Wall

A built-in scanner audits every cookie and tracker running on a site, flagging anything not yet declared in the consent policy — useful for catching tags added by a marketing team without informing legal. The contextual consent wall, available from the Medium tier upward, can block content or functionality until a visitor makes a consent choice, a stricter enforcement pattern than a simple banner.

Multi-Platform Deployment

Dedicated plugins for Shopify and WordPress, plus native Webflow and Google Tag Manager support, mean most sites can deploy Axeptio without engineering time. This is a meaningful advantage over enterprise CMPs that assume a dedicated implementation team.

Multi-Region Compliance

Beyond GDPR and ePrivacy, Axeptio covers Quebec's Law 25 and California's CCPA — a direct result of its international expansion. For European businesses selling into North America, this removes the need for a second consent tool just to cover Canadian or Californian visitors.

Pricing

Axeptio's pricing runs on pageviews rather than domains or seats, which is straightforward until traffic grows unevenly. The Extra Small tier starts at $7/month for up to 2,500 pageviews, climbing to Small ($29/month, 5,000 pageviews), Medium ($69/month, 100,000 pageviews, the most popular tier), and Large ($129/month, 500,000 pageviews). Annual billing knocks 10% off each tier.

There is no permanently free plan; every tier requires payment from the first visitor. That's a real gap compared to some competitors, and it means small sites or side projects testing consent compliance have no zero-cost option. The tier structure also has hard ceilings — cross a pageview threshold and the next billing cycle jumps to the higher tier, rather than a smaller pay-as-you-go overage charge. Multi-site owners should note that every self-serve tier covers a single domain, so running five brand sites means five subscriptions. Enterprise and Agency plans offer custom pricing with unlimited domains, mobile SDKs, and a dedicated success manager.

EU Compliance & Privacy

Axeptio's compliance case starts with jurisdiction: Agilitation SAS is a French company, so GDPR and the ePrivacy Directive aren't an add-on feature but the platform's founding premise. The IAB TCF v2.3 certification and Google CMP Gold Partner status give it credibility with ad-tech and publisher customers specifically, since both require ongoing audits to maintain.

The January 2026 ISO/IEC 27001 certification adds a formal information-security management credential, the result of a company-wide effort that began in early 2025. That certification matters more for enterprise procurement checklists than for day-to-day GDPR compliance, but it signals a maturing security posture as the company scales internationally. For teams comparing Axeptio against OneTrust or TrustArc, the practical difference is scope: those platforms cover broader privacy operations like data mapping and subject-access requests, while Axeptio stays focused on consent.

Who It's Best For

Brand-conscious consumer and e-commerce companies get the most value from Axeptio's Consent Experience Builder, since a generic banner would otherwise undercut a carefully designed site.

Publishers and ad-tech-dependent sites benefit directly from the IAB TCF v2.3 certification and Google CMP Gold Partner status, both of which are effectively required to keep programmatic revenue compliant.

Small and mid-sized businesses on Shopify or WordPress can deploy Axeptio without a development sprint, thanks to the dedicated plugins for each platform.

Enterprises needing broader privacy-operations tooling — data subject requests, data mapping, vendor risk assessments — should look at OneTrust instead, since Axeptio deliberately stays narrower.

The Verdict

Axeptio succeeds at the specific thing it set out to do: make consent banners feel like part of the brand rather than a compliance tax. The IAB TCF certification, Google CMP Gold status, and fresh ISO 27001 credential give it real standing against both OneTrust and TrustArc for consent-specific use cases. What holds it back from a clean recommendation is the pricing model — no free tier, hard pageview ceilings, and one subscription per domain add friction for smaller or multi-brand operators. For a single-domain business that values design as much as compliance, Axeptio is a strong, French-built choice.

Frequently Asked Questions

Is Axeptio GDPR compliant?

Yes. Axeptio is built by a French company (Agilitation SAS) specifically for GDPR and ePrivacy compliance, and it holds IAB Europe TCF v2.3 certification (CMP ID 260) plus ISO/IEC 27001 certification, awarded in January 2026.

Does Axeptio have a free plan?

No. Axeptio's cheapest self-serve tier, Extra Small, starts at $7/month for up to 2,500 pageviews. There is no permanently free tier, unlike some competing consent tools that offer a capped free plan.

How does Axeptio compare to OneTrust?

OneTrust is a broader privacy-operations suite covering data mapping and subject-access-request workflows, priced accordingly higher. Axeptio focuses specifically on consent banners and cookie compliance, with faster setup and lower cost for small and mid-sized sites.

Does Axeptio support Google Consent Mode v2?

Yes. Axeptio is a Google CMP Gold Partner and supports both basic and advanced Google Consent Mode v2 through a single toggle, which keeps Google Ads and Analytics data flowing in a consent-compliant way.

Can I use Axeptio on Shopify or WordPress?

Yes. Axeptio provides dedicated plugins for Shopify and WordPress, along with native support for Webflow and Google Tag Manager integration, so most sites can deploy the banner without custom development.