Determ

What Is Determ?

Determ's two most cited rivals no longer belong to independent European companies. Canada's Hootsuite bought Luxembourg-based Talkwalker in 2024, folding a once-standalone social listening leader into a much larger US-headquartered platform. Mention fared worse. Its French operator, Mention Solutions SAS, went through a judicial recovery process in 2025 after Norwegian parent NHST deconsolidated the business. French competitor Agorapulse eventually bought Mention out of that process. Determ, based in Zagreb, Croatia, is still an independently run product from a still-Croatian-owned company — one of the few names left in this category whose ownership has not changed hands in a distressed sale.

The product itself has a longer history than the company name suggests. It began life in 2009 inside digital agency iStudio, now known as Degordian, and launched publicly from a small Zagreb office as Mediatoolkit in 2014. The legal entity behind the product was only registered in 2016, and the product itself was renamed from Mediatoolkit to Determ in February 2023 after nearly a decade under its original name. Ownership sits with Interaktivni Studio, a Croatian holding company, with Daniel Ackermann and Tomislav Grubišić listed as directors on the current register.

Determ tracks brand mentions, sentiment, and share of voice across news sites, blogs, forums, and social platforms, aiming squarely at PR, communications, and marketing teams. Reported revenue grew from roughly €2.74 million in 2024 to an estimated €3.14 million in 2025. The team stands at around 22 to 24 people — small next to Brandwatch or Talkwalker, but profitable and self-directed while both larger rivals changed owners around it.

Key Features

Boolean Search and Source Coverage

Determ monitors more than 100 million websites, forums, blogs, and comment sections, alongside Facebook, Instagram, X, and YouTube. Users build queries with Boolean operators to narrow results to genuinely relevant mentions rather than every loose keyword match. That precision matters for any brand name that doubles as a common word, where a naive keyword search would drown a team in irrelevant noise within days.

Synthia AI Assistant

Determ's AI layer, branded Synthia, generates automatic summaries of media coverage along with tone-of-voice and sentiment scoring. Instead of a PR manager reading through hundreds of individual mentions each morning, Synthia condenses a topic's coverage into a digest that flags what actually needs attention. It is a genuinely useful time-saver, though several reviewers on Capterra and G2 note the underlying sentiment scoring itself is still inconsistent and needs manual double-checking on ambiguous mentions.

Unlimited Users and Keywords

Unusually for the category, every paid Determ plan includes unlimited users and unlimited keywords, with plan tiers instead differentiated by the number of topics and monthly mention volume. Competitors like Brand24 cap keywords per plan and charge per seat on some tiers. A larger comms team watching one topic can get real value from Determ's structure even on a lower tier.

Reporting and Alerts

Determ generates shareable PR reports automatically, paired with AI-flagged critical-mention alerts designed to surface a brewing crisis before it spreads. Real-time updates are available on paid plans, and a Slack integration pushes mention alerts directly into a channel a team already watches. One gap stands out: Determ has not yet added coverage for TikTok or Instagram Reels, and that matters more each year as video becomes the default medium for brand conversation.

Support and Onboarding

Determ's help centre covers roughly sixteen documented topic areas, from initial setup through query operators and AI features, and live chat runs through Intercom rather than a generic contact form. Custom-tier customers get a dedicated Customer Success Manager to help configure the API and more complex query logic. G2 reviewers rate the product 4.7 out of 5 across more than 40 reviews, consistently citing ease of use and responsive support as reasons they stayed, even where they flag occasional glitches or slow query configuration during initial rollout.

Pricing

Determ is one of the few tools in this category willing to publish real numbers instead of a "contact sales" button. Focus starts at €99 a month for one topic and 1,000 mentions. Expand runs €299 a month for five topics and 5,000 mentions. Command reaches €499 a month for ten topics and 10,000 mentions, and a Custom tier above that adds unlimited topics along with API access reserved for Multibrand-level customers and up.

Annual billing knocks roughly two months off the equivalent monthly cost across every tier. A 5-day trial is available with no credit card required, and Determ extends that to 14 days for anyone who books a personalised demo first. That said, several Capterra reviewers describe the Focus tier as expensive for what it covers. One topic and 1,000 mentions is a tight allowance for any brand with steady social conversation, and it pushes many real users toward Expand faster than the pricing page suggests.

EU Compliance & Privacy

Determ's operating entity is registered in Zagreb under Croatian commercial law, which places it inside the EU's regulatory perimeter by default rather than through contractual workarounds. Its privacy policy states plainly that the company does not sell customer data or share it with third parties, and account holders can delete their data entirely through account settings.

What Determ does not publish is a formal certification list. There is no public ISO 27001 or SOC 2 attestation on its site, unlike heavier enterprise tools such as Brandwatch or Zeotap, which will matter to procurement teams working from a strict compliance checklist. For most mid-market marketing and PR teams evaluating a social listening tool, EU jurisdiction plus a documented no-data-selling policy will likely be sufficient. Enterprise buyers with formal vendor-security requirements should ask Determ directly for documentation before signing, since it is not sitting on the marketing site the way it is for some larger competitors. Teams weighing data residency questions more broadly can also read our guide to EU data residency before shortlisting vendors.

Who It's Best For

PR and comms teams that want transparent pricing will appreciate Determ's published tiers, a rarity next to Brandwatch or Talkwalker's contact-sales pages, and can budget accurately before ever talking to sales.

Teams with many stakeholders watching one topic benefit from unlimited users on every plan, making Determ notably cheaper than seat-based competitors once more than a handful of people need access.

Brands with heavy video-native audiences should look elsewhere first. The lack of TikTok and Instagram Reels tracking is a real gap if your monitoring needs centre on video platforms rather than text and news coverage.

Enterprise buyers needing formal certifications should request documentation directly, since Determ does not publish ISO or SOC 2 attestations the way some larger rivals do.

The Verdict

Determ has quietly become one of the more stable names in social listening, not by growing the fastest but by staying independently owned while Talkwalker and Mention both changed hands under distressed circumstances. Its published pricing, unlimited-user model, and Synthia AI summaries make it a genuinely practical choice for mid-market PR and marketing teams that want to know the cost before they book a demo call. The gaps are real, though: no TikTok or Reels tracking, a 90-day data window with no archive, and sentiment scoring that still needs a human check on anything ambiguous. Buyers should weigh those limitations against the price and the transparency, not assume Determ matches the depth of enterprise-grade suites it increasingly finds itself compared against.

Frequently Asked Questions

Is Determ GDPR compliant?

Determ's operating entity is registered in Zagreb, Croatia, placing it under GDPR by default as an EU business. Its privacy policy states the company does not sell or share customer data with third parties, though it does not publish ISO 27001 or SOC 2 certifications, so enterprise buyers should request documentation directly.

Is Determ the same product as Mediatoolkit?

Yes. The product launched from Zagreb as Mediatoolkit in 2014, building on work started in 2009 inside digital agency iStudio. It was renamed from Mediatoolkit to Determ in February 2023, and the underlying platform and team carried over unchanged.

How much does Determ cost?

Determ publishes four tiers: Focus at €99 a month, Expand at €299 a month, Command at €499 a month, and a Custom tier with unlimited topics and API access. Annual billing saves roughly two months' cost compared with paying monthly, and a 5-day free trial is available.

How does Determ compare to Brandwatch and Talkwalker?

Brandwatch and Talkwalker are enterprise consumer-intelligence platforms built for large research teams, with pricing and complexity to match. Determ targets mid-market PR and marketing teams that want transparent pricing and faster setup, though it lacks the historical data depth and custom dashboards those enterprise tools offer.

Does Determ track TikTok and Instagram Reels?

No, not yet. Determ covers Facebook, Instagram, X, YouTube, news, blogs, and forums, but it does not track TikTok or Instagram Reels. Capterra reviewers consistently flag this as a real limitation for brands whose audience conversation happens primarily on video platforms.